Bed bugs aren’t something anyone wants to deal with in their home or business, so there’s plenty of need for pest professionals. Of course, knowing there are clients out there and actually landing them are two different things. So, how can you reach your potential clients and land them? Here are 6 tips to help you do just that.
1. Be Available
If you’re thinking about how to land bed bug clients, you have one advantage: time. While your more established competitors may be busier, you can jump into action quickly. Bed bugs aren’t something your clients want to fix “at some point”; it’s something they want to fix now. If you find a business or potential customer looking for a pest professional, put yourself forward and say that you can come later today, tomorrow, or the day after.
2. Ensure You Have the Right “Trustmarks”
Your customer has to feel safe allowing you into their home or place of business, so make sure you have the right trustmarks for your area and industry. Do you have the right registrations and insurance? Do you display this on your website and on social media? Ensure you show people why they can trust you, even if you’re a brand new business.
3. Keep Your Online Presence Up-to-Date
Similarly, another sign that customers can trust you is by keeping your website and social media profiles up to date. Think about the last time you looked up a restaurant you wanted to eat at – was their information up to date? If not, did you feel happy setting off on the journey to go there? Did you call first, or did you simply find somewhere else? Simply showing that you are active and in business is hugely reassuring to your potential customers, so post to social media from time to time.
4. Return Calls and Emails Promptly
The early bird gets the worm, so do your best to return calls and emails within 24 hours. When you do, be polite and professional, and answer any questions your potential customer may have about how you work or about how pests may affect them.
5. Convey Your Value
You know your value – you help people get rid of awful bed bugs! While that is of huge value, make sure any potential customer that comes to your site, social media profiles, or who contacts you can find out more. For example, talk about the problems bed bugs can cause, how they spread, that it’s not something to be embarrassed about, and that they are easily detected and treated. Do what you can to educate your potential customers.
6. Reach Out to Local Businesses
You don’t have to wait for a customer to come to you; reach out to potential customers first. While a hotel may not need you now, it’s never a bad idea to start forming a relationship before they need you. That way, you’ll be the first business they think to call. Consider offering a free inspection if you have a surplus of time.
If you’re looking to take your bed bug business to the next level, it’s time to become a member of IBBRA. We provide our members with certified products, professional marketing, and more. Click here to become a member.